Framework 08 Upsell-Cross-sell
How to use it?
Upsell and Cross-sell are important concepts to increase your "Average Order Value". First, we will start to understand our customers. You have your customer personas from Step 1. Use that information.
Then start to fill the template. Do not hold yourself. Write whatever comes to your mind! These steps will help you to understand opportunities.
Use the example to see how the hotel industry uses this concept. A hotel thinks about upselling debit cards to their visitors! What are your opportunities? Which of them. you can start to deliver as soon as possible? Which of them needs time?
Answer these questions and take action immediately.
