Framework 03 Social Media Canvas
How to use it?
Social Media Canvas is a one-page social media plan. This one-page canvas gives "main street" businesses a simple way to plan out an overarching social media stratgy without having to know the ins and outs of social media marketing.
Social media is a complex ecosystem. Having a written plan of action for social media enables organizations to grow and connect with their audience so that they can take action.
A plan produces consistency, cohesiveness, and scalability while avoiding conflicting messaging, overuse, and out-of-tone posts.
Social Media Canvas is the a good balance of complexity and simplicity, leading to a social media plan that takes 20% of the work and leads to 80% of the results.
While the Canvas is designed specifically for "main street" businesses it has been found to help larger organizations start and ground a more intricate conversation about social media.
All of the major aspects of social media marketing are addressed within the Social Media Canvas in a flow that builds on itself. This, combined with the constant feedback and refinement system Social Media Canvas is still going through, enables "main street" businesses to create "wall street" level social media plans.
Social Media Canvas