Write the things to make your customers happy and the expected outcomes.
- Expected outcome 1
- Expected outcome 2
- Expected outcome 3
- Things to make happy 1
- Things to make happy 2
- Things to make happy 3
Write the social benefits, functional and financial gains.
- Social benefit 1
- Social benefit 2
- Functional gain 1
- Functional gain 2
- Financial gain 1
- Financial gain 2

