Framework 05 E-commerce Sales Funnel
How to use it?
The e-commerce sales funnel is an adapted tool of the classical sales funnel. This concept helps you to understand your customer journey. You can follow numbers and see where you need to focus more.
Some factors that can affect your funnel. Think that you start a Facebook ad campaign. With the help of this campaign, the number of total visitors will increase. This is good and what you wanted. Then add-to-cart ratios may be lower. This may show you that you need to work on your Facebook ad campaign's target audience.
For every step, there are tonnes of actions you can take.
Check these numbers regularly. Try to figure out which of your actions work well. Then repeat these actions.
