Framework 02 Competitive Analysis Canvas
How to use it?
A competitive analysis canvas is a one-page chart that you can fill in to generate a high-level analysis of a particular competitor.
The canvas is divided into eleven sections, each of which asks an important question:
- What is the mission/vision statement of the competitor?
- What is their business model/how do they charge customers?
- What is the size of the company (employees, geographical footprint, market share)?
- What is the financial situation of the company (revenues, profits, funding raised)?
- What are the major products/services/product features?
- Which customer segments do they target?
- How do they price their products/services?
- What is their unique value proposition (what is unique about what they do)?
- What is the company culture?
- What is the customer experience?
- How many customers/users do they have?
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Competitive Analysis Canvas